Arias Pistons 12.5:1 Compression 82mm Bore Honda B-series on 2040-parts.com

Hyundai Suicide ‘Advert’ causes a rumpus

It’s not easy advertising your wares and finding the right balance between mainstream and innovative to capture attention, as Hyundai has found out to their cost with an ‘advert’ for the hydrogen powered ix35 FCEV which, rather distastefully, depicts a man trying to commit suicide by running a hose from the tailpipe to the cabin before realising he can’t achieve his aim as the FCEV’s only emissions are water. It’s a proper cock-up from Hyundai – usually so sure-footed with their PR – but, despite Hyundai US putting the blame at the door of Hyundai UK, there’s more to this suicide ‘advert’ than meets the eye. It seems the suicide video was put together by Innocean – a European Ad Agency owned by Hyundai’s Chairman Chung Mong-koo and his daughter, and responsible for much of Hyundai’s marketing output – and was a clumsy attempt to gauge reaction to the somewhat macabre take on the benefits of an FCEV.

Land Rover DC100 concept (2011) - it's the new Defender

The new Land Rover DC100 concept car, ready for a 2011 Frankfurt motor show arrival - points to the company's planned replacement for the Defender 4x4. Land Rover has now confirmed officially that it'll launch a successor to the Defender in 2015, and the DC100 provides plenty of clues to what we could expect. So the Land Rover DC100 is the new Defender?

Gamers more likely to pass driving test

Regularly playing computer-based driving games could help you pass your driving test sooner, according to a new study by Privilege car insurance. However, the survey also showed that these drivers who pass their tests sooner with the aid of some digital practice are more likely to crash within the first year of getting on the road. On Bing: see pictures of the driving test Find out how much a used car costs on Auto Trader The car cover provider asked 1,994 drivers aged between 18 and 50 as part of the research, concluding that a massive 73% of gamers past their test first time round.